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Value-Added Content Lifts Email Engagement Metrics For Major Bank …
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A 2024 Review of Marketing Strategies in the Banking Industry
WebOn the first head-to-head test, the email featuring CCG’s value-added content resulted in a: After the first test results, the bank’s other vendor wanted another shot. So the bank agreed to a second test, with that vendor’s value-added content against CCG’s. This time, the CCG value-added content led to a 146% lift in unique clicks. WebWhat is Bank Marketing? Bank marketing is the process of creating and executing a plan to promote a financial institution’s products and services. The goal of bank marketing is to attract new customers and grow the bank’s business. There are many different strategies that can be used in bank marketing, but some common tactics include advertising, … WebMar 21, 2024 · ERGO is an email marketing software company for financial institutions. It’s fair to wonder if customers feel the same way. Much has changed since banks and credit … memphis versus ucf basketball score